Under your wear

I was shopping today at a Hanes outlet near my PG for swimming costumes and I was amazed at the sheer collection of men's and women's undergarments available at one's disposal.

The designs,the styles ,the cut and to the extent of fabric being used has gone through a tremendous amount of change in the past fifteen years.I wonder if any B school has come out with a case study documenting such changes and about the brands in the current market.

I feel such changes reflect a change in attitude towards one's sexuality by the Indian consumer.A change in mindset about how they should feel inside to look good outside.

Hope such changes percolate deep further into the lower levels of the society - something which we Indians drastically need to improve upon.